During the second half of January 2010, I was back and forth in an e-mail exchange with a Swedish Internet provider called Bredband2. Our small family would be moving to a new apartment in March. I wanted to change the name of the person on the subscription and the address of the subscription. So the discussion was if I had to sign up for a new subscription with them (thus having to pay 199 SEK in the service arrangement fee) or not. Whether to become a “new client” or “stay loyal”.
I was told I would have to file in for a new subscription. But that was when the ugly hideous lie started:
Bredband2 told me that the company had a set fee within the city network (stadsnät) and that there was no way to avoid it:
Vi har en kostnad mot stadsnätet på 199 kr som också är er startavgift.
Denna avgift kommer vi inte undan…
That was fine with me. I mean, if there’s no way, there’s no way, right? Next, though, without any special involvement on my side, they spit out what they called “an insider hint“, saying that after a couple of days they would start a 3 months long campaign, during which a client would only have to pay half the price for a new Internet subscription:
Ett litet insider tips är att den 1 Februari startar en 3 månaders halva priset kampanj som ni som “ny kund” kommer att få ta del av, den kommer löpa även i Mars när ni flyttat. Så ni kommer att faktiskt att spara pengar på detta.
They added that I would even save money, if I chose to make use of the offer. I did that, unfortunately, and got a confirmation about my order.
On the 14th of February 2010, two weeks after their new 3 months long campaign, they set out with a new idea to entice potential customers – St. Valentine’s day campaign: Internet connection to all new customers during 4 months for free without an arrangement fee:
Alla hjärtans dag Kampanj!
Beställ senast 31 mars och få 4 månader gratis bredband.
Du slipperäven alla startavgifter.
Spara minst 1000 kr på att beställa NU!
Kampanjen gäller bara för nya kunder.
Although I understand that there are different methods to lure people into buying things you offer, I strongly think that some are unacceptable. Both for the clients and the company. This article as a result of my experience is the proof for both.
P.S. As of today, the 3 months long “pay half the price” campaign has apparently vanished into vapour. Which stands to reason, obviously.
Update: After negotiations with Bredband2, I have decided to stay with them, as there were other factors that did not depend on them in their choice of hints. They did, however, offer me a compensation by cancelling the service arrangement fee. Which is good enough for me.