October 18, 2010 was a special day for all geeks, geekettes and humans in and around Örebro. The first ever meetup of social media enthusiasts coined by a hashtag #tweetuporebro took place in a not-so-cozy upper room at Hälls Konditori. Organised by Sociala Örebro and Keränen Konsulting, its idea was to gather people together for them to share ideas, establish new contacts, follow up on the old ones and socialise in real life, away from keyboard.
Even though many of around 25-30 people present at the café that evening have social media or IT as their primary professional focus, there were some who use Twitter and its likes as a business tool or out of sheer interest or hobby. Interesting was also the fact that among the tweetup participants, yours truly seemed to be the only non-Scandinavian one. No speculations as to the reasons why at this point.
In a nutshell, the tweetup was a success. A rather hasty, spontaneous and kind of emotional one. Just like social media.