Analysing thank-you-for-downloading-[browser] pages: background and criteria

How do browsers thank you for downloading their products? What do they show you right after you pushed that blue/green button? I’ve set out to investigate how world’s five most popular web browsers use text and images after you decided to try them out on your machine.

I have done my fair share of downloading browsers. There are things that I expect the thank-you pages to contain, which is maybe all the more the reason for my establishing a framework for the analysis. So, here are the criteria that I am going to mainly take notice of, when researching Google Chrome, Mozilla Firefox, Internet Explorer, Safari and Opera.

1. What is about to happen

Downloading a browser is most probably not something you do very often unless your work entitles you to it, for example. People who do not do it on a regular basis might be unfamiliar with what downloading, and subsequently installing, a browser involves. So, I expect a thank-you page to provide a kind of a step-by-step instruction reciting what is about to happen, in a chronological order.

2. What is required of user

Most people are unfamiliar with the procedure, which means they do not often know what they are expected to do. What actions they are required to accomplish during the download should be a part of the chronological workflow explained above.

3. How to get started

It is likely that people downloading a browser are taking their first steps with it. How to get started with using it is therefore one of the necessary bits of information a thank-you page should include.

4. Spreading the love

There has been a battle (some call it war) among web browsers for usage share. Though not a mandatory ingredient, asking people who download your browser to spread the word, and thereby taking a chance at boosting own popularity, is a highly probable action on the browser developer to take.

There are other criteria thank-you pages might need to meet, in order to qualify for a complete usability analysis. However, I do not claim the analysis to be so thorough or full-toned that it would be exhaustive. Rather, I hope that looking at the five browsers in the light of the aforementioned criteria will lay foundation to build upon, would such inclination or need arise.

Here are the five browser pages that will be tested:

  • Google Chrome (for Mac* and Windows**)
  • Mozilla Firefox (for Mac* and Windows**)
  • Internet Explorer
  • Safari (for Mac*** and Windows***)
  • Opera (for Mac* and Windows**)


* — downloaded using Safari

** — downloaded using Internet Explorer

*** — Safari does not have a special download or thank-you page. Both Safari for Mac and Safari for Windows can be downloaded from Apple’s support pages.

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