This post is a part of the enterprise I have set out on—an analysis of how different web browser developers use words and images after you have decided to give their product a try by downloading it.
Web browser: Safari
Safari is the fourth web browser whose thank-you page I am testing. Both Internet Explorer and Safari are hard to find a download page for, since there are many ways to download these two browsers. Just likw with Internet Explorer, there is no Safari thank-you page to analyse. A single get-our-latest-web-browser page from Apple is also as hard to find—there are several. Let’s look at this support page instead of this one, for example.
1. What is about to happen
Just like Microsoft, Apple do not offer any overview of what is about to happen when you click, or have clicked, on their Download button. The only thing that suggests the coming action is the text on the button saying just that, “Download”.
2. What is required of user
Neither do Apple include anything that users are required to do during the download/installation. Very loose system requirements are present though: “Any PC running Windows XP SP2 or Windows Vista or Windows 7”. Both Apple and Microsoft seem to rely strongly on the ease of installation of their product.
3. How to get started
Apple do not provide any introduction to Safari for users who decide to download their product. They seem to expect users to know how to operate their newly downloaded addition to the family of programs on their PC.
There only link that vaguely resembles some kind of support with Safari (the link to “detailed information on the security content of this update”, is broken.
4. Spreading the love
There is a way for users to share the download page with their friends on Facebook and followers on Twitter. But users are expected to know where to click, in order to do it. (Hint: the icon with a title/tooltip “Share”, good luck!)
The download page is part of apple.com, which makes it seem to be consistent with everything Apple. There are ambiguous to a common user codes and ID’s on the download page, like download ID (DL1531) and SHA1 (Windows)= f601df0106987bfffc3f22b046ba835e4f8d29c6, whatever that means.
My suggestion to Apple is to think twice how they want to promote downloading their product on apple.com. The best way would be including a link to a download page on the presentation page of Safari. But that would be too obvious a choice, wouldn’t it?
Last up: Opera. Don’t miss it, follow me on Twitter for updates.