How do you spell “media”?

Media has been called social or digital for a little too long. It’s people that are “social”, not media. And the term “digital” covers but a fraction of the channels we use day to day to do what we do and be who we are.

It’s no longer a Finnish corporation that helps you and me to connect. It’s media. Drawing parallels. Finding common grounds. Linking experiences. Connecting people.

That is why media is spelled engagement and interaction, not arrogance and pride. It is spelled sharing and openness, not selfishness and hate. It is not a one man show. We’re in this together, you and I.

Don’t stop the music. Drawing upon the knowledge of millions. Enabling others to push their limits. Sharing and showing that you care.

Commenting. Conversing. Connecting.

How do you spell media?

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