IFTTT—making connections work

In the magnitude of web services that enable you to manage your presence and activity online, there is one that claims to do it especially easy for you. IFTTT, which stands for “If this then that”, is a powerful service that simply makes connections between things work.

I first came across IFTTT and fell instantly in love with it, when you still needed an invite to sign up for the private beta. It is still in beta, but you can join IFTTT freelyThe basic idea behind the service is that it lets you connect two things (be it a service or a device) based on a simple premise—every action has a trigger, regardless of whether the trigger is activated by one service and the action, or rather reaction, is expressed by another.

A couple of years ago, the connections IFTTT helped you set up between services were called “tasks”. Also, you could only see your own private tasks. The connections are now called recipes” and they can be both private and public (shared). The services or devices are called “channels”.

Here are some of my recipes:

I only mark YouTube videos as favourite, when I’ve watched them and liked them. And if I do, I want to share them with the world, by adding them to Buffer. Connect YouTube with Buffer by using this recipe here.

Every time I take a photo and post it on Instagram, it gets automatically posted as a tweet with an image. Connect your Instagram with Twitter by using this recipe here.

How are you using IFTTT? What are your favourite recipes? Share them with me in the comments below or on Twitter @clartem.

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