I’ve changed my name. Here’s why.

Artem Pereverzev is a strange name to pronounce. If you are Russian-speaking or know the language, you realise that the right way to spell it is this: Артём Переверзев.

The background

A surname with a number-three-looking letter in it is indeed strange. The fact that I am a citizen of Latvia and officially, the name appearing in my passport must comply with the country’s linguistic rules (which results in an another and horrendous spelling of my name) doesn’t make things easier. Over the years, I’ve heard all kinds of jokes, too. Artem-Fartem is most probably my least favourite of them.

The context

  • On Wednesday, I embarked on the quest to complete the #blogg100 challenge by Fredrik Wass.
  • Since 2009, my Twitter handle has been @pereverzev, which isn’t easy to remember or pronounce, if you’re not one of ca. 265,000,000,000 Russian-speakers.
  • My domain celareartem.com (which for the next 98 days will redirect to blog.celareartem.com) consists of seven different letters: C, E, L, A, R, T and M.
  • My other Twitter account @clartem, where all seven letters are present, has been passive. (I’d love to lay hands on @celareartem, but it’s already occupied. Do you know someone who knows someone? I’d like to ask for a favour!)

The result

Yesterday, I swapped the two Twitter handles around, because I figured hey, publishing a blog post a day for the next 100 days is a great way to promote my content on Twitter, where people can recognise me by my username. So, why did I change my username? Because I believe it’s easier to remember and pronounce. That’s why. (Some day, it might result in having to do with my personal brand. Some day.)

And maybe I’ll just go ahead and do a similar thing to what Niclas Strandh did. Who? Oh, right. His name is Deeped.

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