What not to say to your customers

What was it you ordered again? Sorry, I’m a little clumsy today. You see, I got a strange telephone call this morning, while I was still asleep. This whole day has been weird.

I was fortunate to be the target audience of this pearl of customer communication in a diner this week. It reminded me that there is a fine line between being friendly and disclosing just about too much.

Interaction with customers seldom constitutes quality time in a familiar setting. It’s comfortably abrupt, moderately open, generally synthetic. Your customer dictates the mood and direction. You just play your part.

This post is part of the #blogg100 challenge—100 blog posts in 100 days.

UX is about user advocacy

User experience can have an influence on the potential profit a company can get. They only ought to start with users’ needs and desires before creating their product and focus on them while building it, right? They would then be able to sail into the sunset with full pockets and squillions of happy new customers.

Yet, UX is not about what your company can get by means of users. It’s what users can get by means of your product. It is about advocating users’ delight, empowering them to go beyond the impossible. Even despite your empty pockets and broken sails.

This post is part of a blog writing challenge #blogg100 – 100 blog posts in 100 days