The less effort it takes for users to recognise an element on a web site the better. If a button looks like a button, the users are more likely to associate it with something pushable and to actually push it. Right?
It’s only partially true. What users recognise, and subsequently take for granted, is patterns. All patterns are culturally fabricated. The target audience is the key to decisions on both aesthetics and functionality.
If users expect links to be blue, they’ll look for blue to click. Building on what rocks their boat is the surest way to get it right.
This post is part of the #blogg100 challenge—100 blog posts à 100 words in 100 days.