There is no recipe for excellent customer experience

Photo courtesy of Pasha C
Photo courtesy of Pasha C

Yesterday, I made pancakes. Surprisingly, they turned out pretty good. I did try to stick to the recipe like crazy.

However detailed a recipe can be, your pancakes will never be the same the second time you make them. Factors like slight changes in temperature or the brand of the ingredients you use will always affect the end result.

Unlike for pancakes, there’s no time-tried recipe for designing an excellent customer experience. What you get is a feeble counterfeit, if you think there is one.

Customer experience isn’t a destination—it’s a process. It is a relationship, a journey and transformation.

This post is part of the #blogg100 challenge—100 blog posts à 100 words in 100 days.

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