User experience is ultimately about people. Your perception of them will either bring them closer to your company and product or distance them from you.
Are you percipient to the people behind labels like “customers” and “clients”? Have you taken the time to understand what specific needs drive them to exploring your area of expertise? If not, how can you be sure that what you offer is what they desire?
The discipline of UX helps you find the answer to this important question. The insight can result in your ability to deliver something beautiful and valuable to satisfy consumers’ demand.
This post is part of the #blogg100 challenge—100 blog posts in 100 days.