User experience can have an influence on the potential profit a company can get. They only ought to start with users’ needs and desires before creating their product and focus on them while building it, right? They would then be able to sail into the sunset with full pockets and squillions of happy new customers.
Yet, UX is not about what your company can get by means of users. It’s what users can get by means of your product. It is about advocating users’ delight, empowering them to go beyond the impossible. Even despite your empty pockets and broken sails.
— Per Axbom (@axbom) February 8, 2014
This post is part of a blog writing challenge #blogg100 – 100 blog posts in 100 days