This post is a part of the enterprise I have set out on—an analysis of how different web browser developers use words and images after you have decided to give their product a try by downloading it.
Web browser: Opera
Opera is the fifth and last web browser in my thank-you-for-downloading-[browser] page test. Opera’s thank-you page is clean and simple, with a clear headline, “Thank you for choosing Opera Browser, we hope you enjoy it.”
1. What is about to happen
By removing most of marketing-type of content and only having two sentences taking up the whole page, Opera are sending an unwritten message to the user. “If your download does not start automatically, please click here.” What’s about to happen? The download will start automatically! What’s the unwritten message? Downloading Opera Browser is easy.
2. What is required of user
Opera are making a point of ease of installing their browser, too—not just downloading it. The “please click here” bit does it graciously. True, both Chrome and Firefox included a link to force start a download on their thank-you pages. The big difference is though that Opera rely solely on that, without making any assumptions as to what operating system or browser you are using to download their product. The text is the same on both Windows and OS X.
3. How to get started
The only way for users to get a hint of how to get started with their new browser is a link Help in their secondary navigation. The link leads users to Opera’s forums, where they are encouraged to search, to see if their question has been posted before.
4. Spreading the love
Opera provide do not let users who chose to give their browser a try to share their choice (just like Firefox).
Opera is the only company assuming publicly that users choose to give their browser a try.
My suggestion to Opera is to continue keeping things simple and considering how adding a way for people to share their browser with others might be of use.